Question about ASM330LHH: reading and writing problem

[GJord.3]

Good morning, I have some doubts about the functioning of the ASM330LHH. I can read the device id 0x6B, but only if I send this code: Fig1

Why does it work for me? the data should not be written this way? Fig2

The microcontroller I'm using is an SPC58
thank you for the support