Hello William,
It seems there is something in the housing which is influencing the NFC Field.
This could be:
- Metal Shielding
- Batteries
- other PCBs
- Keypads
- Display
- ...
I would recommend to measure the smith chart of the PCB alone and during the steps of assembly.
To measure with the VNA in the housing, you can either drill a hole above the EMI filter or use small wires which are considered during calibration of the VNA (port extension).
Big metallic surfaces in the housing would mean additional losses and de-tuning of the antenna. De-tuning can be considered when doing the initial matching. (If the resonance increase by 500kHz you simply tune the reader 500kHz lower when being unloaded).
To compensate losses you could add a ferrite sheet, e.g. between NFC antenna and metal part or change the geometry of the metal part.
Simply increasing the output power, without tuning the antenna properly would mean, that the device is running in a not ideal condition. Please have a look at the verification chapter of the antenna design application note.
I hope, this answers your questions.
BR Travis